The 2023 Interbrand rankings are out and Caterpillar made the top 100 with a ranking of #83 and an overall brand value of $8.065 million. The annual report, according to Interbrand, analyzes how brands help grow businesses—from delivering on customer expectations to driving economic value.
The company rankings are based on three key components. The primary measurement is the financial performance of the branded products and services, the other two components are in relation to the role the brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.
While we’re honoured and humbled to be a Caterpillar dealer, we know the strength of the Cat® brand comes from the people who live and breathe it every day.
So here’s to you…
Customers and operators who work tirelessly to build, power and shape our world.
Cat dealers who are our boots on the ground – there for customers whenever, wherever.
And employees who design, test and build the iconic products that shine in their Cat yellow.
Thank you for doing your work that makes our brand strong.
See the complete list of Interbrand’s 100 Best Global Brands 2023.